3D product animation.

A product animation here is not a turntable with a logo at the end. The product is what moves, and it moves in ways the real object cannot: it melts, it squishes, it falls apart and reassembles, it hangs in the air. The appeal is tactile rather than narrative, which is why the format travels so well on a feed.

That is the studio's most recognised register, and it is where the ASMR comparison comes from. It is also the hardest to fake badly, because a surface that behaves wrongly reads as cheap instantly.

Nine pieces on this site are product animation, across luxury, beauty and retail: three films with Gucci (Don't Run, 24 Hour Ace and Psychedelic), Maybelline's Teddy Tint, Franck Muller's Year of the Snake, Milk Rexosomes, Beekman 1802 for Hershey's, The Ordinary, and the Festive 2022 campaign for The Shoppes at Marina Bay Sands.

The Ordinary's page is the one to read if you want to see how a loop is actually built: it documents the true 8-second and 4-second loops and what had to be true of the animation for them to close without a cut.

Most briefs that arrive as 'a product film' turn out to want more than one. A hero cut carries the launch, and shorter loops cut from the same build carry the feed for the weeks after it. Building both from one set of assets is cheaper than commissioning them separately, and it is why several pieces on this site appear under both product animation and social content.