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Franck Muller: Year of the Snake

Scales first, the watch last.

From the delivered film.

The piece withholds the product: the snake and the stones arrive long before the watch does.

Scales, then the body moving through green water, then cut stones, and only at the end the Silhouette CX Snake itself. By the time the watch arrives the vocabulary is set, so the green of the strap reads as the same green everything else has been made of.

Almost none of the running time is the product. That is the risk and the point: the subject is the material, and the watch is what the material resolves into.

The shots

Six frames in the order they appear, which is also the order the piece builds its subject: surface, creature, material, product.

A macro of green snake scales catching the light.01
The snake's body curving through dark green water.02
A gold form opening in the dark, lit from inside.03
Six frames from the delivered film.
Cut emeralds drifting in the green water.04
A macro of a single faceted emerald filling the frame.05
The Silhouette CX Snake watch standing on the green water, the snake behind it.06
Client
Franck Muller
Discipline
3D motion design, luxury

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