The lock-up, cast in chocolate.
The type is not drawn on, it is poured, so the letters arrive at the speed the chocolate does.
Letterforms sit recessed in a white surface and fill one at a time until the two names read together, so the lock-up assembles itself rather than appearing.
Chocolate has to behave like chocolate: pour thick, catch the light on the way in, settle flat without reading as paint. The letterforms stay crisp only if the fill stops at the right moment.
The shots
Six frames across the pour, stopping before the static lock-up that closes the film.
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06- Client
- Beekman 1802
- Discipline
- 3D cinematic, skincare