Gucci: Don’t Run

The shoe floats, the flowers float, and the ground is water that reflects a sky with no horizon in it. Once nothing rests on a surface, weight has to be carried by the material instead: the canvas has to look like canvas at a size and in a place canvas never is.

The palette stays in one narrow band of cream, lilac and pale blue, so the monogram reads as print rather than pattern and the iridescence across the sky does the colour work.

Three frames: the glass botanicals, the title built out of the same material as the flowers, and the shoe over the landscape.

Gucci published the Don't Run campaign on its own site. The piece also ran on the studio's Instagram.