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Gucci: Psychedelic

Fashion motifs through a kaleidoscope.

The card poster.

A print this loud needs a set that refuses to compete with it.

The monogram runs in six colours over stars, so every surface it lands on is already busy. The rooms around it are built in flat blocks of green and red with almost no detail, which is what lets the product stay the loudest thing in frame.

The same print is carried across different objects and materials (matte canvas, patent black, translucent plastic, a round pink bag), so the pattern has to hold its register on each of them.

The shots

Three frames: the pair in the set, the toe at macro, and the bags.

Two black sneakers printed with a multicoloured GG monogram and stars, on green and red blocks.01
Macro on the toe of a black sneaker, the monogram and stars reading clearly against a green monogram wall.02
Round pink bags carrying the same print, hanging in a green and red room with a small printed bear below.03
Three frames from the piece.

Elsewhere

Gucci published the Psychedelic collection on its own site, and the piece ran on the studio's Instagram. Female profiled the studio's founder.

Client
Gucci
Discipline
3D motion design

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