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Maybelline: Teddy Tint

A plush bear the size of a bridge tower.

From the delivered film.

Fur is the whole problem: it has to read as plush at the scale of a building.

A plush surface reads instantly when it is small and turns to noise when it is large. At the scale of a bridge tower the pile has to stay legible against a real sky without flattening into carpet.

The bear and the oversized product sit in city plates, which means the lighting is not a choice. It is whatever the day was, and the build matches it rather than improving on it.

The shots

Six frames showing the built elements. The delivered film also carries live action, which is not the studio's work, so it is not shown here.

The pink bear climbing a bridge cable above the water.01
The bear hanging from the bridge with the city skyline behind it.02
A giant Teddy Tint product box standing on a rooftop against the sky.03
The built elements, six frames.
Tubes of the tint bursting out of the top of the giant box.04
Two huge furry paws reaching down over a street.05
The bear walking down a flight of steps in a city street.06
Client
Maybelline
Discipline
3D motion design, beauty

Let's create something squishy together

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