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Character and toy design.

Collectible characters and toys, from concept to cinematic hero shots. Designed in Singapore, made for brands and museums here and worldwide.
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From concept to hero shot

A character has to survive two very different tests. It has to read at thumbnail size on a feed, and it has to hold up in a hero render where every surface is visible. Those pull in opposite directions, and resolving them is most of the design work.

The studio takes characters from concept through to the finished cinematic shot, rather than handing off a model for someone else to light.

The character work here

Three pieces: Pop Mart's Mega Space Molly, Maybelline's Teddy Tint, and The Toy Colony for the National Museum of Singapore.

The Toy Colony is the one that shows the range, because a museum commission has to answer to a curatorial brief as well as a brand one.

Questions

Does Lioncolony design original characters, or only animate existing ones?

Both. Work on this site runs from original concept through to the finished cinematic hero shot, and also includes animating characters a brand already owns.

Can a character design be used for a physical collectible?

Pop Mart's Mega Space Molly is collectible-toy work, and the studio also makes 3D that becomes physical under environments and installations.

Who should I contact about a character project?

Email dave@lioncolony.com with the brand, the character brief and your timing.

Let's create something squishy together

Send a rough idea. We bring out the fun side of brands in 3D.