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Marina Bay Sands: Year of the Ox

Lunar New Year in metallic 3D.

The card poster.

Faceted rather than smooth, so the light has somewhere to land.

The ox is built in flat planes. A smooth animal of this colour would go dead under even light; cut into facets, every face catches a different value and the form reads from across the set.

It is staged as a built installation rather than a floating object (a drum base, lanterns on poles, a fortune wheel, planting, signage), with the towers held soft behind so the figure stays the subject. The same animal appears in red, pink and white across the set.

The shots

Three frames: the pink ox among hearts, the whole set with the towers behind, and the white herd under lanterns.

A faceted pink ox on a red and gold platform surrounded by heart balloons and flowers.01
The full festive set with a red ox at its centre and the Marina Bay Sands towers behind.02
Three white faceted oxen on a red platform beneath hanging red lanterns.03
Three frames from the piece.

Elsewhere

Marina Bay Sands posted the piece, and the installation appears in The Smart Local's round-up of Singapore Lunar New Year displays.

Client
Marina Bay Sands
Discipline
3D motion design

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