Street art, fragrance and the Smiley.
One colour, carried the whole way.
Almost everything in the piece is the same yellow: the walls, the spheres, the arcade cabinet, the light. That leaves the bottles as the only objects with a different finish, so the black and the rose gold read immediately without needing a cut or a camera move to point at them.
The smiley is used as a texture rather than a logo: printed on the glass, modelled as loose spheres, repeated into the walls. So it builds a place instead of sitting on top of one.
The shots
Three frames: the arcade, the bottles at the centre of the tunnel, and the filling line.
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03The product
212 VIP Smiley is a limited edition; Fragrantica carries the listing for it.
- Client
- Carolina Herrera
- Discipline
- 3D motion campaign